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System integration that makes the tools you already own talk to each other

Most businesses already have the software. The tools do not share data. Orders sit in one system, invoices in another, and customer records in a third. Someone spends part of every week copying numbers between them. System integration connects the tools you already use, or builds the bespoke system that replaces the gaps between them, so information flows once and stays accurate everywhere it's needed.

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Over 30 years' experience between the founders.
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A small, senior team.
Direct access to the people building your system.

What is system integration?

System integration means connecting separate pieces of software so they share data and functionality automatically, instead of a person re-typing information from one screen into another. Most modern business tools publish an API. That includes payment gateways, accounting packages, CRMs, booking systems and email marketing platforms. An API is an application programming interface, a defined and secure way for other software to request and exchange data. If a tool you use has an API, we can normally connect it to your bespoke system or to another tool in your stack.

In practice that work includes pulling stock levels from a warehouse system into your website, pushing completed orders into your accounts package, or syncing a shared booking calendar so your team sees the same information whether they're in the office or working remotely.

What can we connect for your business?

The specifics depend on what you already run, but the categories are consistent across most SME systems we build. E-commerce and payments: online payment gateways, plus quoting, booking or ticketing systems, so orders and stock stay in sync. Accounting: invoicing, receipts, tax calculation and financial reporting, fully or partially automated depending on budget. CRM: customer and enquiry data flowing into one centralised system rather than living separately from the rest of the business. Email marketing: campaign and lead-generation tools connected to the same system your sales team works from, instead of a separate silo. Social and reviews: feeds and user-generated ratings pulled into your application to support trust and visibility, where that's relevant to the business.

If a system you rely on isn't in this list, the honest answer is: if it has an API, we can very likely integrate it. If you are not sure, we will find out during analysis.

Why bespoke integration, and why us

Anyone can promise to connect your systems. The harder part is doing it in a way that survives the next time one of those systems updates its API, changes its data format, or gets replaced altogether. That is why bespoke integration work benefits from the same senior-only delivery as everything else we build, rather than being treated as a bolt-on afterthought. Every integration project is led by a senior engineer, with a founder involved throughout, and assessed properly during the analysis phase so you know what's realistic before we start.

Between them, the founders have over 30 years' experience building business systems, so they have integrated with almost every category of tool an SME is likely to run into, including legacy systems with no API at all. Integration is rarely a standalone need. It usually sits inside a larger bespoke software development project, connecting the new system to the ones you're keeping. If the gap you're dealing with is specifically your sales process, see our bespoke CRM systems page.

What happens if a system doesn't have an API?

In most cases integration is straightforward: if the system has an API, we connect to it the same way we would any modern platform. Without one, it takes more work, but it's rarely impossible. The options are database-level integration, where we connect directly to the underlying data store, or a thin service layer that talks to the old system on one side and your new tools on the other. That connection is the missing link between the old system and the new tools. We assess this during the analysis phase of every project, so you know which route applies to your legacy system and what it adds to the cost and timeline before any build work starts, rather than discovering it partway through.

Where this fits in the ladder

System integration is the Automate rung applied to the gaps between the tools you already run, rather than a single new system. It's often the first piece of a larger project. See the full bespoke software development service for what a complete build looks like once the analysis phase has scoped it. The same integration work is what lets AI agents act on your systems safely, so it also sits underneath our AI services .

Case study: PizzaExpress Live booking system

Following an earlier project for PizzaExpress, we were asked to analyse the booking process behind their Live Playlist venues, which was being run through a combination of email, spreadsheets and shared calendars. We built a web-based workflow system with a booking "wizard" to simplify the process, and integrated it with PizzaExpress's existing Spektrix ticket-sales system so management could see live sales information alongside booking status in one place. Because the team already relied on Google Calendar to check bookings while out of the venues, we also built a synchronisation layer that pushed booking updates straight to their calendars, removing a manual step the team had been doing by hand.

Frequently asked questions

What kinds of systems can you integrate?
Most modern business tools — payment gateways, accounting packages, CRMs, email marketing platforms, booking and ticketing systems, and social or review platforms — publish an API that lets other software talk to them securely. If the tool you use has one, we can normally connect it to your bespoke system, whether that means pulling stock levels from a warehouse system, pushing customer data into your accounts package, or syncing a booking calendar with the tools your team already uses. The main constraints are the quality of the third-party API and how much reporting or automation you need layered on top.
Can you integrate bespoke software with our legacy systems?
In most cases, yes. If the legacy system has an API, integration is usually straightforward — we connect to it the same way we would any modern system. Without an API, it takes more work: options include database-level integration, or building a thin service layer that talks to the old system on one side and your new tools on the other. We assess this during the analysis phase of every project, so you know which route applies and what it adds to the cost before the build starts.
What is an API?
An API (Application Programming Interface) is the agreed set of rules that lets two pieces of software exchange data and instructions without a person moving information between them by hand. It defines what data is available, how to request it, and what format it comes back in. APIs are what let your website talk to your accounting package, or your CRM pull stock levels from your warehouse system, without anyone re-typing numbers from one screen into another.

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